Similar to the sunshine rose grapes, red strawberries, autumn pear also has a foreign identity - is more than 20 years ago by Japan introduced to China's hybrid pear species, in Shandong, Henan, Anhui, Hebei are planted. The best performance in the shape of autumn pear planting is the Jiaodong region of Shandong. One of the Yantai Laiyang, since ancient times is the main production area of China's pear, the local unique geographical advantages and climatic conditions, as well as relatively mature planting management level, so that the region has become the largest production area of the current autumn pear.
Laiyang Fuqi fruit and vegetable agricultural cooperative general manager Lan Ocean said, now their autumn moon pear for Guangzhou, Shanghai, such as the first-tier city market, the annual output value can reach about 60 million yuan.
In fact, it is a gradual process for new fruit varieties to move from the field to become popular with the masses. It has to meet the conditions, including delicious, enough cost-effective, but also to have a mass production and processing capacity. Thanks to the circulation path of commoditization, large supermarkets and e-commerce platforms are becoming a key part of the net red fruit to open the market and branding.
Such platforms tend to centralize purchasing in fruit-producing areas. According to the data of Laiyang Pear Industry Association, Hundred Fruit Garden is now the largest purchaser of autumn pear in Laiyang, accounting for nearly 80% of the total local production, and there are four enterprises supplying it.
Boxmart Fresh Life told Interface News that since 2021, it has begun to do collective procurement of autumn moon pears, and now the autumn moon pears have become the top of the sales list of Boxmart's pear commodities, and its peak season of sales can be extended from September to December.
RT-Mart's data show that in 2022, during the peak sales period around the Mid-Autumn Festival, the sales of autumn pear doubled in half a month on the shelves, and the sales of some stores increased three times year-on-year.
Compared to ordinary duck pears, the retail unit price of autumn moon pears is twice as high - the retail price per catty is usually more than ten yuan, and the price of a single one of high quality is even around 10-20 yuan.
