The emergence of net red fruits in the past few years is a sign of more possibilities for China's fruit industry - it is no longer a decentralized industry relying on labor and wholesale market distribution, but a mature chain of seed cultivation, planting, platform purchasing and marketing, which has also spawned a number of local explosive fruit categories and brands. This is the purpose of our record and search for China's fruit king, eager to explore with you the possibility and potential of China's fruit industry boutique.
Apples, pears and other common fruits have nothing to do with the above story, but until this year's autumn moon pears, let people see this kind of traditional fruits after refined cultivation and marketing, also has the possibility of boutique.
Cut the pear into thin slices, the flesh in the sunlight glistening white like jade, while there are full of full of juice oozing out, "to see this pear in the ceiling." The network anchor skillfully showed the character of the fruit in front of the camera while describing its taste, "sweet and delicate."
Fueled by social networks, all aspects of the net fruit from the field to the table are being visualized. The camera planting base, rows of pear trees with lush foliage, shaped like a full moon fruit covered with paper bags, hanging densely on the branches. Fresh fruit picked from the tree after sorting, was neatly set on the mesh pocket yards into cardboard boxes, and then sent on the refrigerated truck transportation.
Autumn moon pear, in recent years, has become a popular new variety.
Different from the traditional "pear-shaped" appearance, the autumn moon pear looks more like an apple, compared with other pears larger, a usually more than 400 grams. The skin is golden, the flesh is milky white, shaped like a full moon, and the ripening time and the Mid-Autumn Festival is similar to the name "autumn moon pear".
Compared with ordinary pears, autumn moon pear is more special or its taste. Flesh delicate, small nucleus, edible rate of more than 95%, sweetness can reach 16%, and most of the pears on the market 71% water content compared to its water content can reach 85% or more. Crisp and sweet without dregs, juicy taste, coupled with the boost of the e-commerce platform, positioning high-end autumn and moon pears, become a pop-up fruit in the mid-autumn season.
